Hello! I’m Alex Starr.

I’m a freelance UX designer with over 10 years experience in creating user-centered designs and friendly interfaces for digital products.

Case studies

ANWB My Account

How I increased product density through cross & upselling by leading the redesign of the My Account environment across the 3 main ANWB apps.

Client: ANWB
Methods: Task analysis, Lo-Fi and Hi-Fi wireframes, prototyping and user testing, visual design.

ANWB Eropuit App

How I increased user satisfaction by optimising the performance of new and existing features in the ANWB Eropuit app.

Client: ANWB
Methods: User survey, competitor analysis, analytics based iterations.

LeasePlan Partner Portal

How I led the UX design for a B2B2C portal, enabling brokers, dealers and franchisees to onboard new customers, configure vehicles and sell lease contracts to SME customers in 30+ countries.

Client: LeasePlan Digital
Methods: User interviews, card sorting analysis, wireframes and mockups, page flows, prototyping, usability testing, design sprint.

FedEx
Recipient Experience

How I improved the recipient experience for 2,2 million engaged users in the US market and other 41 countries by leading the UX design for the iOS and Android apps.

Client: FedEx
Methods: Heuristic evaluation, stakeholder interviews, prototyping and usability testing, visual design.

ANWB Design System

How I ensured design consistency through all ANWB apps by translating the new ANWB brand guidelines to mobile and creating a unified Design System based on Figma tokens.

Client: ANWB
Methods: Design System, rebranding strategy.

TNT Design Language

How I led the TNT Design System team, shaping and evolving the TNT design language across all platforms, and helping create a consistent user experience across all touch points.

Client: TNT
Methods: Design System, responsive design, atomic design, workshops.